EX-99.10 11 ex99-10.htm PRESS RELEASE
Exhibit 10

British American Tobacco p.l.c.
(“the Company”)

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

The Company has been notified by Computershare Investor Services PLC that on 7 November 2025 the following persons discharging managerial responsibilities acquired the following ordinary shares of 25p each in British American Tobacco p.l.c. as a result of the reinvestment of dividend income on shares held in a Computershare Nominee Account (“Share Plan Account”). 

1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Michael Dijanosic 
2
Reason for the notification
a)
Position/status
Regional Director, Asia-Pacific, Middle East and Africa
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Acquisition of shares as a result of the reinvestment of dividend income on shareholdings in Computershare’s Share Plan Account. 
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£41.49623
1,159
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
1,159
 
£48,094.13
e)
Date of the transaction
2025-11-07
f)
Place of the transaction
London Stock Exchange (XLON)



1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
James Murphy 
2
Reason for the notification
a)
Position/status
Director, Research and Science
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Acquisition of shares as a result of the reinvestment of dividend income on shareholdings in Computershare’s Share Plan Account. 
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£41.49623
2
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
2
 
£82.99
e)
Date of the transaction
2025-11-07
f)
Place of the transaction
London Stock Exchange (XLON)



1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
David Waterfield 
2
Reason for the notification
a)
Position/status
President and CEO, Reynolds American Inc.
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Acquisition of shares as a result of the reinvestment of dividend income on shareholdings in Computershare’s Share Plan Account. 
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£41.49623
473
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
473
 
£19,627.72
e)
Date of the transaction
2025-11-07
f)
Place of the transaction
London Stock Exchange (XLON)



1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Javed Iqbal 
2
Reason for the notification
a)
Position/status
Interim Chief Financial Officer and Director, Digital and Information
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Acquisition of shares as a result of the reinvestment of dividend income on shareholdings in Computershare’s Share Plan Account. 
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£41.49623
223
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
223
 
£9,253.66
e)
Date of the transaction
2025-11-07
f)
Place of the transaction
London Stock Exchange (XLON)



1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Luciano Comin  
2
Reason for the notification
a)
Position/status
Chief Marketing Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Acquisition of shares as a result of the reinvestment of dividend income on shareholdings in Computershare’s Share Plan Account. 
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£41.49623
1,657
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
1,657
 
£68,759.25
e)
Date of the transaction
2025-11-07
f)
Place of the transaction
London Stock Exchange (XLON)



1
Details of the person discharging managerial responsibilities/person closely associated
a)
Name
Fred Monteiro 
2
Reason for the notification
a)
Position/status
Regional Director, Americas & Europe
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
British American Tobacco p.l.c.
b)
LEI
213800FKA5MF17RJKT63
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
 
Identification code
Ordinary shares of 25p each
 
GB0002875804
b)
Nature of the transaction
Acquisition of shares as a result of the reinvestment of dividend income on shareholdings in Computershare’s Share Plan Account. 
c)
Price(s) and volume(s)
        
     
Price(s)
Volume(s)
  
     
£41.49623
757
  
           
d)
Aggregated information
 
- Aggregated volume
 
- Price
 
 
757
 
£31,412.65
e)
Date of the transaction
2025-11-07
f)
Place of the transaction
London Stock Exchange (XLON)

Name of officer of issuer responsible for making notification: Nancy Jiang
Date of notification: 11 November 2025