Exhibit 99.1

LOCK-UP AGREEMENT

November 14, 2025

TREASURE GLOBAL INC

Ladies and Gentlemen:

In order to stabilize the stock price, build investor confidence, and potentially enhance long-term stock value, each Shareholder is, as of the date of this Agreement, the sole and legal beneficial owner of such number of Company Shares as set forth in Schedule 1 hereto (each, a “Shareholder” or collectively referred as “Shareholders”) irrevocably agrees with Treasure Global Inc, a Delaware corporation (the “Company”), that, from the date hereof until one (1) year thereafter (such period, the “Restriction Period”), the Shareholders will not offer, sell, contract to sell, hypothecate, pledge, or otherwise dispose of (or enter into any transaction which is designed to, or might reasonably be expected to, result in the disposition (whether by actual disposition or effective economic disposition due to cash settlement or otherwise) by each Shareholder or any affiliate of each Shareholder or any person in privity with the Shareholders or any affiliate of the Shareholders), directly or indirectly, or establish or increase a put equivalent position or liquidate or decrease a call equivalent position within the meaning of Section 16 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), with respect to, any shares of common stock, par value $0.00001 per share, of the Company (“Common Stock”) or securities convertible, exchangeable, or exercisable into, shares of Common Stock of the Company beneficially owned, held, or hereafter acquired by each Shareholder (the “Securities”) or make any demand for or exercise any right or cause to be filed a registration, including any amendments thereto, with respect to the registration of any shares of Common Stock or Common Stock Equivalents or publicly disclose the intention to do any of the foregoing. Beneficial ownership shall be calculated in accordance with Section 13(d) of the Exchange Act. Each Shareholder acknowledges that the Company shall provide written notice to the transfer agent of the Company to inform them of the Restriction Period, which written notice shall include notification by email. In order to enforce this covenant, the Company shall impose irrevocable stop-transfer instructions preventing the transfer agent of the Company from effecting any actions in violation of this Letter Agreement.

Notwithstanding the foregoing, and subject to the conditions below, each Shareholder may transfer the Securities provided that (1) the Company receives a signed lock-up letter agreement (in the form of this Letter Agreement) for the balance of the Restriction Period from each donee, trustee, distributee, or transferee, as the case may be, prior to such transfer, (2) any such transfer shall not involve a disposition for value, (3) such transfer is not required to be reported with the Securities and Exchange Commission in accordance with the Exchange Act and no report of such transfer shall be made voluntarily, and (4) neither the Shareholders nor any donee, trustee, distribute, or transferee, as the case may be, otherwise voluntarily effects any public filing or report regarding such transfers, with respect to transfer:

In addition, notwithstanding the foregoing, this Letter Agreement shall not restrict the delivery of shares of Common Stock to the undersigned upon (i) exercise any options granted under any employee benefit plan of the Company; provided that any shares of Common Stock or Securities acquired in connection with any such exercise will be subject to the restrictions set forth in this Letter Agreement, or (ii) the exercise of warrants; provided that such shares of Common Stock delivered to the undersigned in connection with such exercise are subject to the restrictions set forth in this Letter Agreement.

Furthermore, each Shareholder may enter into any new plan established in compliance with Rule 10b5-1 of the Exchange Act; provided that (i) such plan may only be established if no public announcement or filing with the Securities and Exchange Commission, or other applicable regulatory of shares of Common Stock are made pursuant to such plan during the Restriction Period. authority, is made in connection with the establishment of such plan during the Restriction Period and (ii) no sale of shares of Common Stock are made pursuant to such plan during the Restriction Period.

Each Shareholder hereby represents that each Shareholder has the power and authority to execute, deliver, and perform this Letter Agreement, that each Shareholder has received adequate consideration therefor and that each Shareholder will indirectly benefit from this Letter Agreement (i.e., the potential appreciation in stock value as a result of increased market confidence due to the terms of this Letter Agreement).

This Letter Agreement may not be amended or otherwise modified in any respect without the written consent of each of the Company and the Shareholder. This Letter Agreement shall be construed and enforced in accordance with the laws of the State of New York without regard to the principles of conflict of laws. Each Shareholder hereby irrevocably submits to the exclusive jurisdiction of the United States District Court sitting in the Southern District of New York and the courts of the State of New York located in Manhattan, for the purposes of any suit, action, or proceeding arising out of or relating to this Letter Agreement, and hereby waives, and agrees not to assert in any such suit, action, or proceeding, any claim that (i) it is not personally subject to the jurisdiction of such court, (ii) the suit, action, or proceeding is brought in an inconvenient forum, or (iii) the venue of the suit, action, or proceeding is improper. Each Shareholder hereby irrevocably waives personal service of process and consents to process being served in any such suit, action, or proceeding by receiving a copy thereof sent to the Company at the address in effect for notices as provided by the Company and agrees that such service shall constitute good and sufficient service of process and notice thereof. Each Shareholder hereby waives any right to a trial by jury. Nothing contained herein shall be deemed to limit in any way any right to serve process in any manner permitted by law. Each Shareholder agrees and understands that this Letter Agreement does not intend to create any relationship between the undersigned and any Purchaser and that no Purchaser is entitled to cast any votes on the matters herein contemplated and that no issuance or sale of the Securities is created or intended by virtue of this Letter Agreement.

This Letter Agreement shall be binding on successors and assigns of the Shareholders with respect to the Securities and any such successor or assign shall enter into a similar agreement for the benefit of the Purchasers.

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This Letter Agreement may be executed in two or more counterparts, all of which when taken together may be considered one and the same agreement.

Address for Notice:

276 5th Avenue Suite 704

#739 New York, NY 10001

By signing below, the Company agrees to enforce the restrictions on transfer set forth in this Letter Agreement.

TREASURE GLOBAL INC

SCHEDULE 1

PARTICULARS OF SHAREHOLDERS

6